Vero Restructures Alphacam, Cabinet Vision Management for EMEA

Vero Restructures Alphacam, Cabinet Vision Management for EMEA

GLOUCESTER, UK, Feb 1, 2018 - Vero Software has restructured the EMEA management of two of its market-leading brands, Alphacam and Cabinet Vision.

Following Richard Chappell’s appointment as Global Director of the two brands last year, Michael Pettit becomes EMEA Sales Manager for them both, and Marie Cassidy EMEA Support and Services Manager, also for both.

Previously, Michael Pettit was EMEA Sales Manager just for Alphacam, with Marie Cassidy Cabinet Vision’s UK Business Manager.


56New Alphacam and Cabinet Vision Management for EMEA, Michael Pettit and Marie Cassidy


“Around 20 percent of Cabinet Vision customers in the UK also use Alphacam for different parts of their woodworking operations, and as there’s a significant amount of synergy between the brands, it makes perfect sense to bring them together in this way,” says Michael Pettit.

While his primary focus will now be driving Cabinet Vision and Alphacam direct sales in the UK, he is also responsible for the powerful network of Alphacam resellers across the EMEA region.  Christian Poupin will continue to be responsible for the growing Cabinet Vision reseller network throughout Europe and Asia.

Marie Cassidy will manage both brands’ support and technical teams. “I’ve been managing support and services for Cabinet Vision for several years, and am now aiming to bring my expertize to the Alphacam brand as well.”

“I’m extremely excited about the positive impacts Michael and Marie can make in their new roles,” says Richard Chappell.  “This move mean Vero’s expanding customer base in the woodworking industry will experience a consistent service across all their needs, from initial sales, through training, to ongoing technical support.”

About Vero Software

Headquartered in England, Vero Software designs, develops, and supplies CAD/CAM/CAE software radically enhancing the efficiency of design and manufacturing processes, providing its customers with exceptional value through high productivity gains and significantly reducing time to market. The company’s world-renowned brands include Alphacam, Cabinet Vision, Edgecam, Machining STRATEGIST, PEPS, Radan, SMIRT, SURFCAM, WorkNC and VISI, along with the production control MRP system Javelin. Despite the diversity of application, these solutions have one thing in common: they all address the rising challenges of achieving manufacturing efficiencies and bring huge value to the operations in which they are deployed.

Vero has direct offices in the UK, Germany, Italy, France, Japan, USA, Brazil, Netherlands, China, South Korea, Spain and India supplying products to more than 45 countries through its wholly owned subsidiaries and reseller network.

Vero is part of Hexagon, a leading global provider of information technologies that drive productivity and quality across geospatial and industrial enterprise applications. Hexagon’s solutions integrate sensors, software, domain knowledge and customer workflows into intelligent information ecosystems that deliver actionable information. They are used in a broad range of vital industries. For more information, visit

Hexagon (Nasdaq Stockholm: HEXA B) has approximately 18,000 employees in 50 countries and net sales of approximately 3.1 bn EUR. Learn more at and follow us @HexagonAB.

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