Vero Appoints Matt Martin as Area Sales Manager for North England

Vero Appoints Matt Martin as Area Sales Manager for North England
0 comments, 06/07/2018, by , in CAM, News

GLOUCESTER, UK, Jul 6, 2018 - Vero Software has appointed a new area sales manager for the North of England. Matt Martin will be focusing on the VISI, Edgecam and WorkNC brands.


matt-martinMatt Martin, new Area Sales Manager, Vero Software, North England


He joins the world’s number one CAM software company from a technical sales role working with Radio Frequency Identification solutions to a range of industries, including automotive, manufacturing and retail.

Before that, his background was in operations management, running large teams in engineering/field service sectors. “Throughout my career, I’ve been extremely customer-focused, and am looking forward to ensuring that manufacturers gain maximum benefit from their investment in Vero’s market-leading solutions.”

Matt Martin is already providing tips to customers on two ways of improving productivity. “One of VISI’s fastest growing applications is VISI Flow. This provides predictive analytics to demonstrate the expected polymer flow – a key consideration during tool design. This is enabling mold makers to bring flow analytics in-house, instead of relying on an expensive outsourced service.”

His second tip is aimed at showing Edgecam users how the software’s new direct modeling application, Edgecam Designer, which he says is revolutionizing the CAD for CAM market by focusing on the specific needs of machinist programmers.

“Designer enables users to create new designs or modify existing geometry from third-party CAD systems.  While it operates separately from the CAM system, there are triggers within it which will launch CAM, and there is full associativity between the two. Our customers who were a little disillusioned with other design solutions are finding that Designer is truly the right CAD for CAM, by providing a full set of tools to fill the gap between the two.”

Commenting on Matt Martin’s appointment, Vero’s UK Sales Manager David Rogers says: “I am very pleased to welcome Matt Martin into the Vero Team as Northern Area Sales Manager with responsibilities for Designer, Edgecam, WorkNC, WorkXplore and VISI.

Matt brings with him an impressive and well-rounded business background and a customer-focused approach.  He spent the first six years as a Factory Manager leading a large Team with top and bottom line commercial responsibility, followed by 2 years as Technical Sales Manager in asset management solutions comprising of hardware and software. A real people person, he looks forward to getting to know all his customers, both old and new.”

About Vero Software

Headquartered in England, Vero Software designs develops and supplies CAD/CAM/CAE software radically enhancing the efficiency of design and manufacturing processes, providing its customers with exceptional value through high productivity gains and significantly reducing time to market. The company’s world-renowned brands include Alphacam, Cabinet Vision, Edgecam, Machining STRATEGIST, PEPS, Radan, SMIRT, SURFCAM, WorkNC and VISI, along with the production control MRP system Javelin. Despite the diversity of application, these solutions have one thing in common: they all address the rising challenges of achieving manufacturing efficiencies and bring huge value to the operations in which they are deployed.

Vero has direct offices in the UK, Germany, Italy, France, Japan, USA, Brazil, Netherlands, China, South Korea, Spain and India supplying products to more than 45 countries through its wholly owned subsidiaries and reseller network.

Vero is part of Hexagon, a leading global provider of information technologies that drive productivity and quality across geospatial and industrial enterprise applications. Hexagon’s solutions integrate sensors, software, domain knowledge and customer workflows into intelligent information ecosystems that deliver actionable information. They are used in a broad range of vital industries. For more information, visit

Hexagon (Nasdaq Stockholm: HEXA B) has approximately 18,000 employees in 50 countries and net sales of approximately 3.1bn EUR. Learn more at and follow us @HexagonAB.

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