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UK-based Women’s Fashion, Lifestyle Brand hush Picks Centric 8 PLM

UK-based Women’s Fashion, Lifestyle Brand hush Picks Centric 8 PLM

CAMPBELL, CA, USA, Jan 25, 2019 – hush, the UK fashion and lifestyle brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.




hush is a UK-based women’s fashion and lifestyle brand that sells clothing, footwear and accessories online and through 33 concessions via the UK department store chain John Lewis. Creative director and owner Mandy Watkins set up the company in 2003 from her kitchen table and hush has now grown to become a £30 million business. With an emphasis on effortless style, hush produces chic and comfortable clothing for women of all ages who value quality as well as fashion.

Because of the rapid growth of the business, hush recently got to a point where their previous systems needed to be updated or replaced.

As Rupert Youngman, Managing Director at hush, explains, “With the business growing quickly, our previous ways of working and systems could not easily cope with the increased complexity associated with more internal stakeholders, a broader supply base and a greater number of seasonal collections, as well as our plans for future growth.

“There was a lot of inefficiency with manual workarounds and duplication of effort, as well as an opportunity for error. We decided that investing in a PLM solution would help make the whole management of the supply chain from range planning through design to produce more robust and would also support our growth plans.”

hush considered options from several PLM vendors before choosing Centric Software’s PLM solution.

“We wanted a system that would meet our immediate and future needs,” says Youngman. “Centric stood out from the competition, not just because of the quality and scope of the product, but because of its scalability. It is a standalone specialist PLM solution. From our conversations with the Centric team, demonstrations of the core product as well as the optional modules and the quality of their client list, we are confident that we have selected a partner who will help us drive the business forward.”

As Youngman says, “Centric PLM will make our business more agile, so we will be better able to meet challenges and take advantage of opportunities that the next few years will present. We expect PLM to improve efficiencies, help us implement new and better ways of working, enhance communication internally and with our suppliers, and ultimately help us provide a better product to our customers.

“The choice of partner in any system implementation is very important and we believe Centric will help us keep up with rapid changes in the fashion sector through access to platform enhancements, additional modules and a wealth of industry knowledge.”

“We would like to welcome hush as our latest partner in the UK,” says Chris Groves, President and CEO of Centric Software. “hush has grown at a tremendous rate since the brand was founded in 2003 and we are excited to play a major part in their company-wide overhaul of systems and plans for future growth.”

About hush

hush is a UK-based fashion and lifestyle brand that sells women’s clothing, footwear and accessories online and through 33 concessions in John Lewis. For more information, visit www.hush-uk.com.

About Centric Software

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2018 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2016 and 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015, and 2016. For more information, visit www.centricsoftware.com.

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