TraceParts’ 1.5M Opt-In User Database is GDPR Compliant
ST. ROMAIN, France, Jun 4, 2018 – As a proactive and global player in the field of Digital Marketing Services, TraceParts, a world leading providers of 3D digital content for engineering, announced today the new General Data Protection Regulation (GDPR) compliance of its opt-in user database, which features over 1.5 million professional engineers and designers.
The GDPR has just entered into effect on May 25 within the European Union to significantly enhance the protection of the personal data of EU citizens and increase the obligations on organisations who collect or process personal data.
“The GDPR is clearly a new legal constraint for all advertisers who want to generate cost-effective and ROI-measurable sales leads or simply promote their brands via email, newsletter and banner campaigns. TraceParts’ advantage today is that it has been collecting contact details from millions of designers & engineers since as early as 2001, and protection of their data privacy has always been our top priority.” explains Mélissa Gléyo, TraceParts Data Privacy Officer (DPO).
TraceParts registered members are mostly professional CAD users, designers, engineers and buyers who want to source product data including CAD models, PDF datasheets and technical specifications from 660 part suppliers. Every month, the TraceParts CAD-content platform records over 8 million page views, 1 million visits and 500,000 unique visitors from over 120 countries.
“The only players who can deliver GDPR-compliant Digital Marketing Services are the most professional ones, who have been in the user data collecting business for over a decade. Adapting to the new GDPR laws is a no-brainer for us since we have been following the digital trace of our users in a complaisant way for years. We strongly believe the new regulation will reinforce TraceParts’ market leader role for behavioral marketing. Our ability to execute email and banner campaigns for part vendors, 3D printing suppliers, computer hardware vendors and CAD/CAM/CAE software vendors in a GDPR compliant way is an effective advantage for us”, adds Gabriel Guigue TraceParts co-founder and managing director.
More details about TraceParts GDPR compliance can be found on this page: https://info.traceparts.com/legal/gdpr-compliance/
TraceParts is one of the world’s leading providers of 3D digital content for engineering. As part of the Trace Group founded in 1989, the company provides powerful web-based solutions, such as CAD part libraries, electronic catalogs and product configurators.
TraceParts offers digital marketing services to help part vendors, 3D printing suppliers, software and computer hardware vendors promote their products and services and generate high-quality B2B sales leads.
The TraceParts portal is available free-of-charge to millions of CAD users worldwide. It provides access to hundreds of supplier catalogs and more than 100 Million CAD models and product datasheets that perfectly match the specific needs of Design, Purchasing, Manufacturing and Maintenance processes & operations. For more information, visit https://www.traceparts.com.