Previously, BQ used non-parametric tools to design their 3D models. Direct modelers like these make sense for creative work, as they don’t impose constraints and free up designers to follow their imaginations as they work. But there’s a tradeoff: any company that wants to reuse and modify designs down the road typically needs a traditional parametric modeler to ensure design intent stays intact.BQ can get best of both worlds using Creo.

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Source- PTC Blog