In spite of the great revolution in technology and marketing concepts, the gap between brands and consumers have always remained and is yet to be bridged completely. With growth in technology, brands have gained great insights into consumer behavior and have adapted various strategies to bridge that gap. However the consumer has also grown with technology and his ability to make an informed decision has also increased multifold. Can IoT bridge this gap as the next big thing in digital marketing? Now that is a question that will be answered in time.

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Source- Exchange4 media.