Interview with Mr. Dominic Gallello, President & CEO, MSC Software and Mr. Sridhar Dharmarajan, Country Manager India, MSC Software
MSC Software, the worldwide leader in multi-discipline simulations recently conducted their MSC India User Conference 2015. Over 400 delegates attended the event in Pune, India. This annual event serves as a platform for users to understand MSC’s product roadmaps, key release highlights etc. and to interact with visiting technical experts from MSC.
I had a chance to meet Mr.Dominic Gallello, President& CEO and Mr. Sridhar Dharmarajan, Country Manager India, MSC Software along the sidelines of the conference. Here are some excerpts from the interview.
Can you tell us a bit about yourself?
Dominic Gallello: Sure. I have been in the CAD industry for over 30 years now, Early in my career I spent 11 years at Intergraph, Japan right out of college with my MA and MBA degree from Monmouth University. I then went on to work at Autodesk, served as EVP Asia/Pacific, establishing and running the high growth for Mechanical division and later served as EVP for all design and engineering related products. After Autodesk, I worked with Redspark Inc., Macromedia and Graphisoft. From October 2009, I am appointed as a CEO of MSC Software. It was an important step in my life, an interesting move to work with simulation product development company after spending long years in the CAD software industry. MSC has become a part of my life and I have known most of the people from our team for many years. It’s a real pleasure for me to work with such a professional, active and creative company, as well as to manage all the activity of building great products. Throughout my career, I have experienced the evolution of CAD from 2D to 3D and now my job is to explore new directions and technologies in the simulation world.
What are the latest trends and applications in engineering simulation?
Dominic Gallello: There are a couple of trends that continuously change and there are few that do not change. What is really interesting about the simulation market is that all major simulation codes that run in industry today are 30 to 40 years old. Building a complete simulation solution is very expensive and tedious work.
The crux of innovation at MSC Software today lies in reinventing the simulation process. Simulation is a pretty disconnected process; it is used as a checking tool after the CAD stage of the design workflow to evaluate design behavior. Companies generally follow pre-solve-post workflow for validating their designs, wait for the results and do it again from the primary stages to get final results. It’s quite a tedious process. We have tried to put all the pieces together to overcome the tremendous challenges that the industry faces today. We have rearranged the way in which the components of geometry modeling, solving, and post-processing relate to each other, moving away from a serial process to an interactively connected process based on a new parts and assembly paradigm with the launch of our next generation product - MSC Apex.
It is observed that the workflow between designers, engineers, and analysts is inefficient; and cleaning geometry and meshing takes too much time. So we have come up with a new solution ‘MSC Apex’ from the ground up to address these age-old issues.
Can design engineers use MSC solutions in product development right from the concept stage?
Dominic Gallello: Let us define the role of professionals working on product development. There are designers (Industrial), and then there are engineers who do all the management related activities and calculations and there are analysts. Our first targets are analysts. As you know, the product development is a team work, CAE systems provide information to help designteams in decision making.
Today, the predictive capability of CAE tools has progressed to a point where much of the design verification is now done using computer simulations rather than physical prototype testing. An analyst plays an important role as CAE dependability is based upon all proper assumptions as inputs and must identify critical inputs. For example, recently one leading aerospace company designed an airplane having wings similar to bird’s wings. Shape is interesting, but the behavior of that shape is a decision. The Designers focus on form and shape and the analysts focus on physics and behavior.
The Pace of Adoption of the internet of things (IoT) is speeding up, do you think CAE would play a bigger role in IoT?
Dominic Gallello:It’s a really interesting subject. There are lots of challenges in manufacturing. The internet has transformed the way businesses communicate. There are many companies like JET already utilizing sensors to monitor everything onboard. However, it is still unclear the role that Simulation would play inIoT. IoT has potential for exponential growth in the Automotive industry but it would take some time to get a clearer picture on the same.
With the global 3D printing market expanding at faster pace, do you provide any solution that can help developing better 3D printed parts?
Dominic Gallello: 3D Printing is projected as the next industrial revolution and it can potentially influence almost every aspect of our daily life in some way. Typically, AM can’t compete well with conventional methods in high-volume manufacturing of simple parts. The strength of AM is that it can manufacture very complex parts that cannot be made any other way, and that it can cost-effectively produce parts in low volumes, because there is no need for a tool such as a mold.
With a lot of developments the functional 3D products with complex shapes for novel functionality can be manufactured right at your desktop. I agree that to fully exploit the potential of 3D printing, it is important to optimize component design using CAE tools in the earliest concept development stages. We are working in this space and would come up with CAE solution that can predict all variables in complex assemblies and substantially reduce the amount of material, weight, build time and improve quality.
Tell us more about MSC Apex?
Dominic Gallello: In 2010, I met the founder of MSC Software, Dr Richard H. MacNeal, who at that moment was 86 years old. While discussing he said that he had not seen anything new in the CAE space for decades and would like to see workflow transformation in simulation tools.
We rethought the process, and found many opportunities to deliver dramatic productivity improvements to engineers and analysts. Our team rearranged the way in which the components of geometry modeling, solving, and post processing relate to each other, moving away from a serial process to an interactively connected process based on a new parts and assembly paradigm. So the company set out to develop a new solution from the ground up to address these age-old issues. The result is MSC Apex. Since the launch of MSC Apex last year our customers have experienced accelerated modeling, meshing and analysis processes. The product is widely used by automotive, aerospace and other industries, you can find interesting customer success stories on our site – http://www.mscapex.com/category/case-studies/
How important is India as a growth market for you? How does MSC software work in developing trained resources in India?
Sridhar Dharmarajan: We started our India operations in 2007 and since then have seen exponential growth. Our products are used by all major automotive, aerospace and Government organizations in India. We do a lot of business with Indian automotive companies with deep relationships and partnerships in taking their engineering methods forward. We have significant plans in India in the future for MSC Software. Thanks to automotive industry customers, we have established here and have very active re-sellers network and hope India will turn into a growth engine for the company in ASIA.
We have an aggressive approach to expand our presence in the educational sector in India. We are working with IITs and various Universities in south India to fulfill the requirement of trained resources for our clients. Also, CADD Center and few other institutes are imparting quality training on MSC products throughout India. We are offering free student editions and lot of online resources to provide updates on latest versions.
I would like to thank Mr. Dominic Gallello and Mr. Sridhar Dharmarajan for taking the time to answer my questions. If you have any questions for them or for DailyCADCAM, please leave a comment below or mail me on firstname.lastname@example.org and we will be glad to answer.
Check details - MSC Apex
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