Germany’s Clothing Brand DRYKORN Selects Centric PLM
CAMPBELL, CA, USA, Mar 1, 2018 – DRYKORN, the German clothing brand known for its progressive metropolitan style, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.
DRYKORN was founded in 1996 in Germany and initially made collections of tailored pants. DRYKORN expanded its lines over the years, and now produces full ranges of smart-casual clothing and accessories for men and women. High-quality suits and blazers, on the entry price point of the premium segment, are DRYKORN’s trademark products. DRYKORN now has over 1000 international retail and wholesale customers, and is sold in Germany, Austria, Switzerland, Belgium, Scandinavia, Eastern Europe, Russia, Japan, and Israel as well as the US and Canada.
In the past decade, DRYKORN has expanded rapidly. As Florian Reusch, Chief Digital Officer at DRYKORN explains, the company outgrew its existing systems for managing merchandise planning and product development.
“We were working with a combination of Excel spreadsheets, email, Word documents, PDFs and a PDM system which our needs had outpaced,” says Reusch. “Information was distributed across different formats and channels, which made it difficult for people to access the data they needed. There was no centralized database, and our existing system was not set up to handle timelines, merchandise planning or workflows.”
“We used to just produce two big collections a year, but now the market demands more segmented collections within smaller windows. Every time we did a pre-collection or a trend update, it had to be handled using a new set of documents and spreadsheets. This created a lot of inefficiency and trouble for our product development teams.”
DRYKORN spent two years carefully evaluating PLM solutions and Centric Software immediately won favor with their teams.
According to Christian Oertel-Korfhage, from DRYKORN’s IT team, “After the first Centric presentation, people were so excited by it they said, ‘When can we start?’ The interface is modern and easy to understand, with a very strong IT platform behind it. Centric offers everything we wanted from a PLM system. Centric’s customer references are very convincing, as they include some of the biggest players in our market. Also, Centric is extremely communicative with customers about the latest updates and trends in the industry. They have a lot of expertise in fashion.”
“Creative product design and development are the foundation of our enterprise and we need the right tools to help people involved in those areas in order to support our future growth,” says Reusch. “We anticipate having more transparency and streamlining our operations, making it possible for everyone to access the correct information instantly from a centralized database.”
“The Centric team has been absolutely professional to work with,” Reusch concludes. “We look forward to beginning the implementation – we’re working together in a nice atmosphere and Centric really understands the needs of their customers.”
“We are very happy to welcome DRYKORN as our latest customer in Europe,” says Chris Groves, President and CEO of Centric Software. “DRYKORN is an established German brand with a strong international presence, known for its smart style and high-quality fabrics and workmanship. We’re delighted partner with them as they continue to grow.”
Founded in 1996, DRYKORN has developed within a few seasons into an international fashion label, which is characterized by selected fabrics, high-quality workmanship and a consistently fashionable statement.
Metropolitan, achievable and progressive are the characteristics that define the label mainly. DRYKORN appeals to individualists who are self-confident and independent. A certain sense of style and self-awareness of the trend are required. The label’s collections always pick fashionable themes without giving up the brand’s personality and signature.
DRYKORN is distributed internationally and now serves more than 1000 customers worldwide. Corporate management, administration and design, product management and logistics are located at the company headquarters in Kitzingen in southern Germany. The fabrics are mainly sourced from Italy and France.
Product expertise, a nationwide distribution system and personal customer service make DRYKORN one of the most up-and-coming companies in the textile industry. For more information, visit www.drykorn.com.
About Centric Software
From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.
Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2016 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015, and 2016. For more information, visit www.centricsoftware.com