European Companies Drive BricsCAD Sales in India: Word of Mouth Assurance Always Works!
Creating awareness for a (relatively) new product, building the brand and finally selling it is a long-cycle task. At DesignSense, having represented Bricsys in India since 2008 almost single-handedly, it has been a long bitter-sweet journey for us, and we have seen it all. While the product BricsCAD has great strength, and the folks at Belgium & Romania deliver the best-in-class technical support to resolve any glitches and keep the software running, the lack of a brand value was coming in the way of getting new customers sign big checks for BricsCAD.
One major paradigm shift we observed in 2017-18 is the growing number of pro-active enquiry from CAD users. We observe three main trends with the new enquiries:
- Local offices of foreign companies (mainly European) who use BricsCAD in their HQ have mandated India offices to use BricsCAD.
- Existing BricsCAD users have become more pro-active in referring to other users. Word of mouth is gaining ground.
- Existing AutoCAD users whose perpetual license are old and creaky, not-usable any more. The need to get a new platform is pressing and immediate.
- Existing AutoCAD users with 1,2 or 3 year subscriptions nearing expiry and not wanting to renew: instead consider BricsCAD
As businesses get more and more global with key people having worked in multiple geographies, we see a shift in the ways people are coming to us with an enquiry for BricsCAD. It is a slow but sure growth in the confidence levels of BricsCAD across the spectrum of CAD users in India.
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Want to know more about DesignSense, BricsCAD?
- CADPower V18 for BricsCAD: EXE (-or-) ZIP (Linux/Mac compatible)
- CADPower V18 for AutoCAD: EXE (-or-) ZIP
- GeoTools V18 for BricsCAD: EXE (-or-) ZIP (Linux/Mac compatible)
- GeoTools V18 for AutoCAD: EXE (-or-) ZIP
- BricsCAD V18: Trial download
- BricsCAD V18 Shape: Trial download
- BricsCAD Communicator V18: Trial download
Key Contacts: rakesh.rao(at)thedesignsense.com / +91-9243438300 / +91-8073279755
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