European Companies Drive BricsCAD Sales in India: Word of Mouth Assurance Always Works!

European Companies Drive BricsCAD Sales in India: Word of Mouth Assurance Always Works!

Bengaluru, India


Creating awareness for a (relatively) new product, building the brand and finally selling it is a long-cycle task. At DesignSense, having represented Bricsys in India since 2008 almost single-handedly, it has been a long bitter-sweet journey for us, and we have seen it all. While the product BricsCAD has great strength, and the folks at Belgium & Romania deliver the best-in-class technical support to resolve any glitches and keep the software running, the lack of a brand value was coming in the way of getting new customers sign big checks for BricsCAD.

One major paradigm shift we observed in 2017-18 is the growing number of pro-active enquiry from CAD users. We observe three main trends with the new enquiries:

  • Local offices of foreign companies (mainly European) who use BricsCAD in their HQ have mandated India offices to use BricsCAD.
  • Existing BricsCAD users have become more pro-active in referring to other users. Word of mouth is gaining ground.
  • Existing AutoCAD users whose perpetual license are old and creaky, not-usable any more. The need to get a new platform is pressing and immediate.
  • Existing AutoCAD users with 1,2 or 3 year subscriptions nearing expiry and not wanting to renew: instead consider BricsCAD

As businesses get more and more global with key people having worked in multiple geographies, we see a shift in the ways people are coming to us with an enquiry for BricsCAD. It is a slow but sure growth in the confidence levels of BricsCAD across the spectrum of CAD users in India.

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About Rakesh Rao

Director, DesignSense Software Technologies Private Limited, Bangalore Proprietor: Four Dimension Technologies CAD Developer, Product development, reseller management,