Bridal Wear Maker Justin Alexander Selects Centric SMB PLM
CAMPBELL, CA, USA, Apr 6, 2018 – Justin Alexander, the award-winning designer and maker of wedding dresses and accessories, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.
Justin Alexander is a third-generation bridal business that began making bridal headpieces out of Brooklyn, New York in 1946. From their manufacturing roots, the company has transformed into a well-known designer brand for wedding dresses and bridal accessories. Now a global company, Justin Alexander’s five core, one private label and two licensed collections are sold in more than 70 countries by more than 1,500 authorized retailers.
Justin Warshaw, President at Justin Alexander, explains that putting a PLM foundation into place became a priority in recent years as the company needs to keep creativity in the forefront while also leveraging manufacturing knowledge following their transformation from strict manufacturer to a full-fledged brand.
“We have become more of a design house than a bridal manufacturer, with a large team of designers,” says Warshaw. “We need a tool to avoid design duplication and communicate efficiently as sketches are being produced. Consolidating this data manually is very laborious. As a technology-focused company that works almost completely digitally in other departments, we’re ready to move our design and product processes online to improve efficiency.”
“One challenge is that our designers and license partners are in different locations around the world,” Warshaw continues. “Organizing all the data, tech packs and communications in one place has become too difficult. We know that using a PLM will help us take the next step in communication and ensure the designers’ wishes are followed throughout the process.”
The company researched several PLM solutions, and eventually reached out to Centric Software for a demo. As Warshaw says, Centric’s PLM solution had the features and support they were looking for.
“We talked to a few other companies, but from the beginning we felt Centric was a perfect fit for us,” says Warshaw. “The technology is new, fresh and up to date. The Centric interface is similar to Excel, which will make it an easy transition for our team. You can put equations in, build out pricing and use matrix functionality that allows you to merchandise the collection. We deal with many different countries and currencies and Centric SMB has the flexibility to handle it all. There are so many different possible configurations and the user experience is outstanding.”
Justin Alexander will use Centric SMB, Centric’s cloud-based SaaS PLM solution for small and medium sized brands.
“Centric SMB PLM will also help us to interact more efficiently with our private label and wholesale customers,” concludes Warshaw. “We’ll be able to keep them in the loop as first sketches and prototypes are created, enabling them to give feedback at every stage of design and development. Ultimately Centric SMB will create a hub for development that will allow us to communicate and collaborate effectively across the world.”
“We are very excited to welcome our first partner in bridal wear, Justin Alexander, to the Centric family,” says Chris Groves, President and CEO of Centric Software. “Justin Alexander will be using Centric’s innovative cloud-based PLM for small to medium enterprises, Centric SMB. We are happy to be part of the continuing success of Justin Alexander.”
About Justin Alexander
Justin Alexander is a designer of mid- to high-end wedding dresses under six collection labels: Justin Alexander, Justin Alexander Signature, Lillian West, Sincerity Bridal, Sweetheart Gowns, and Viktor&Rolf Mariage. The marquee collection, Justin Alexander, embodies Old Hollywood glamour by combining graceful construction with clean and classic details. Justin Alexander is a global company with offices in New York City, New Jersey, London, Rotterdam and Hong Kong, and is sold by more than 1,500 authorized retailers worldwide. For more information, visit www.justinalexander.com.
About Centric Software
From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.
Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2016 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015 and 2016. For more information, visit www.centricsoftware.com.