An interview with Arne Monsholm, Vice President – Business Development Intergraph® PP&M and Mahesh Nerurkar, Senior Manager India Business Development, Hexagon Capability Center
Intergraph Process, Power & Marine, part of Hexagon and the world’s leading provider of enterprise engineering software for plants, ships and offshore facilities, recently conducted their ‘Intergraph PP&M India 2016 User Group Conference’ in Mumbai, India. Over 250 delegates attended the event.
I had a chance to meet Arne Monsholm, Vice President of Business Development specializing in 3D and marine solutions, Intergraph PP&M and Mahesh Nerurkar, Senior Manager India Business Development, Hexagon Capability Center India,along the sidelines of the conference. Here are some excerpts from the interview.
Please tell us a little bit about your background?
Arne Monsholm: I have overall experience of 33 years now. Early in my career I spent 7 years at Kvaerner Rosenberg right out of college with my B.SC., Marine Technology from University of Agder (UiA). Later, I worked with ABB Global Engineering before joining Intergraph as an application engineer in 1995. I served as a senior consultant at Intergraph Saudi Arabia Ltd, and also worked as an executive manager EMEA&I Business Development establishing and running high growth for Intergraph. From 2013 I am appointed as a Vice President – Business Development.
I’ve been with Intergraph for about 20 years. I’m responsible for marketing in mainstream engineering business, which includes 3D and marine solutions at Intergraph PP&M. I love helping companies develop better products faster and more efficiently with the help of our technology.
What are the latest trends, challenges and best practices in ship building sector?
Arne Monsholm: In recent years, the marine sector has seen an explosion of technological enhancements. There is huge demand for cruise ships, merchant and naval vessels, offshore and mega yachts worldwide. What is changing for the shipbuilding industry is where the design, build, and fabricate work is being executed. While Europe was traditionally the stronghold for the shipbuilding industry, in recent years much of the shipbuilding activity has moved to East Asia. The primary motivation for this shift has been to lower costs.
What are the solutions Intergraph is providing to the marine sector and what are the benefits over other marine products available?
Arne Monsholm: For more than two decades, Intergraph has been helping the industry’s public and private-sector leaders to accomplish their most ambitious engineering goals with the most advanced marine asset and ship design software – Intergraph Smart™ 3D.
It is our next-generation, data-centric, rule-driven solution for streamlining marine asset design processes while preserving existing data and making it more usable/re-usable. Smart 3D is a complementary, full-suite solution that provides all the software capabilities needed to design and build a marine structure.
Leading companies around the world leverage the power of Intergraph’s software to develop next-generation cruise ships, merchant and naval vessels. Over 25000 seats of Intergraph Smart3D are used worldwide. There are only a few ship design tools available from other vendors, and some of these are too old and have an outdated user interface. In many cases, the workflow used in the solution makes it difficult for users to work faster or smarter, and leads to waste of time in training resources, making it difficult to manage projects and collaborate with team members.
Smart3D breaks through the constraints imposed by traditional design technology. It is very mature, and flexible with life cycle management capabilities within a single integrated environment. It provides marine structure contractors, owners, and shipbuilding companies with better decision support capabilities to facilitate global design, production, and life cycle optimization – ultimately making them more competitive. I think Intergraph has several unique strengths in this space.
How is the shipbuilding market in India and how has Intergraph helped Indian marine to evolve?
Arne Monsholm: The last five years, India, Vietnam, the Philippines and Brazil have acquired substantial order books and have become larger players in shipbuilding. The shipbuilding industry in India has witnessed a growing commercial market combined with large defense investments. Along with the local, majorgovernmental and global shipbuilding companies have already moved their R&D activities and manufacturing to India. Domestic defense organizations also have a number of prospective projects to help meet the country’s naval requirement.
The Indian shipbuilding industry is emerging as an internationally competitive export led industry. Most companies in India still use traditional design technology as they have entered the Indian market years ago. The situation is finally changing. We have a few commercial clients in the Indian shipbuilding industry and we are working with governmental organizations on benchmarking our products.
The breadth and depth of capabilities of Smart3D enables the marine industry to meet the challenges of evolution in technology today, and prepare for the revolution in the technology of tomorrow. Leaders in the shipbuilding industry focus on process, people and tools, and the Intergraph framework support, training and services are recognized as key enablers for maximizing the return on investment.
How important is India as a growth market for you? How is Intergraph’s re-seller network and presence in India?
Mahesh Nerurkar: We started our direct India operations in 2012-13 and since then have seen exponential growth. Our products are used in the mining, power, process, and marine industries, as well as for storage tanks and structural sectors in India. We do a lot of business with process manufacturing companies and have developed deep relationships and partnerships with them. This has enabled us to take their engineering methods forward. We have significant plans in India in the future for Intergraphsoftware. Thanks to our customers, we have established ourselves in the local market successfully, and have a very active reseller network. We believe that India will turn into a growth engine for the Intergraph in Asia.
For CADWorx® and Analysis tools (ICAS Division), we have two resellers and for Smart3D products our exlusive partner is Rolta India Ltd, that handles governmental and local customers. Intergraph India (ICAS) sales based in Mumbai also works directly to handle major accounts. In addition, Intergraph’s second largest software development center is in Hyderabad, where we have a team of 1000+ professionals. Intergraph PP&M has 550+ professionals in Hyderabad and out of these about 80 professionals are focused on support and services of our products. The remaining are into software development.
What kind of trainings does Intergraph provide?
Mahesh Nerurkar: We provide onsite training for our customersand depending on their sector, we have standard customized courses to meet their needs.In India, we also conduct courses based on customer demand in Hyderabad. We also offer a variety of online training curriculum for all Intergraph products. Interactive, instructor-led courses are designed to help students develop valuable skills and learn in an intuitive, innovative self-study format. Instruction is engineering workflow-driven, not command-centered.
We are working with few leading institutes and universities in India to set up training labs in their campuses. We have started one at NIT Surathkal.
I would like to thank Arne Monsholmand Mahesh Nerurkar for taking the time to answer my questions. If you have any questions for them or for DailyCADCAM, please leave a comment below or mail me on (Sachin Nalawade – Editor) firstname.lastname@example.org and we will be glad to answer.
Check Intergraph Smart 3D for the Marine Industry on – http://ppm.intergraph.com/marine-offshore-and-shipbuilding